Over Labor Day Weekend, BottleRock, with its close proximity to San Francisco and Silicon Valley, drew a tech crowd that typically flocks to Burning Man this time of year - but with events canceled as a result of the ongoing pandemic, many opted to meet up in wine country instead. Nestled amid the vine-covered hills of Napa Valley in Northern California is a music festival that's become a mecca for venture capitalists, startup founders, and tech executives. See more stories on Insider's business page.